SHIELD Reviews
Created a series of films that played off the familiar world of YouTube product reviews, using humor and unexpected scenarios to introduce SHIELD, showcase its features, and demonstrate the capabilities of the new handheld.
"Play Anywhere"
The first puts SHIELD’s features and performance to the test, taking the idea of gaming anywhere a little too literally. Our reviewer plays his way through increasingly ridiculous situations, all while delivering a thorough product review.
"Tech Breakdown"
The second takes the classic “teardown review” a little too far. As our hosts walk through SHIELD’s hardware and features, they drill into it, rip it apart, and eventually strap a firework to it, putting a much more destructive spin on the typical tech breakdown.
Pax East
At PAX East, Boston’s annual gaming convention, we turned a simple giveaway into a wearable product demo. T shirts and bags featured a green SHIELD logo that acted as a green screen. At the booth, attendees could play SHIELD while watching their gameplay appear inside the logo on their clothing in real time.
E3 LA
At E3, the gaming industry’s annual expo in Los Angeles, we helped bring SHIELD to life with a large scale NVIDIA booth experience, then took it beyond the convention center and into the streets of Downtown LA. Sidewalk art, building projections, and guerrilla placements extended SHIELD across the city.
SHIELD Website
Designed the launch site for SHIELD, giving people an interactive look at the new device, its features, and the different ways it could be played, all in one place.
