MORE WORK
A few more from along the way, organized alphabetically, across clients and budgets of all sizes. Sometimes the challenge was figuring out how to do more with less.
ACTEMRA & RITUXAN
Brought ACTEMRA and RITUXAN together for ACR 2019 under “Illuminating Experience,” a shared congress experience designed around each brand’s history and expertise. At the center was a ball of light that traveled through the video content, guiding attendees from one message to the next and creating a visual thread across the two brands and the booth itself.
Agency - FCB Health
Client - Genentech
Brand - ACTEMRA & RITUXAN
Alan Fox
Created the album artwork, photographed, and filmed for artist Alan Fox’s debut EP, working alongside production team The Renegades and DJ Khaled’s We the Best Management. The work extended across album design and packaging, recording-session photography, and promotional artwork for the release.
Agency - Independent
Client - We the Best Music Group
Brand - Alan Fox
Capatriti
Created an ongoing series of short recipe videos and original food photography for Capatriti Olive Oil, developing a steady stream of content for the brand. The videos followed the fast-paced, overhead recipe format popularized by Tasty at the time, with each recipe kept under a minute and created alongside still photography for the brand’s website, social channels, and digital content.
Favorite Moments
My favorite from the series: Aglio, Cacio e Pepe. Watch the rest of the recipe series on YouTube.
Favorite Recipe
My favorite from the series: Aglio, Cacio e Pepe.
Agency - Grok
Client - The Gourmet Factory
Brand - Capatriti
Cheetos
Worked across a mix of digital films and social content for Cheetos, all built around the weird, mischievous world of Chester Cheetah. The work ranged from fully produced films to smaller experiments that pushed the brand into stranger territory.
Digital Films
Created a series of digital films for Cheetos, including Kung Fu Fingers and Wild Child, bringing some of the brand’s stranger ideas to life through larger-scale productions.
Chester Cheetah: Artist
Reimagined Chester Cheetah as an elusive modern master in a mock art documentary. We melted Cheetos to create original “paintings,” built a gallery around the work, and treated his process with all the seriousness of a fine-art documentary. The finished pieces were later given away to fans through Cheetos social channels.
Cheeteau by Chester
For April Fools’ Day, Cheetos launched Cheeteau by Chester, a limited-edition fragrance inspired by the unmistakable smell of Cheetos. The stunt included a digital film and a limited run of actual bottles, generating more than 936 million impressions and 1.8 million YouTube views at launch, with coverage that included the Today Show. Somehow, I still have 2 bottles sitting on my desk today.
Agency - Goodby Silverstein & Partners
Client - Frito-Lay
Brand - Cheetos
Links:
Pepsi
Time
LA Times
Biz Community
Center on Addiction
For Center on Addiction’s 2019 gala, we designed the organization’s 2018 Annual Report, which debuted at the event, along with signage and supporting materials that carried the visual system throughout the space. The event marked a notable year for the organization, celebrating its merger with Partnership for Drug-Free Kids and raising more than $2 million to support its work helping families affected by addiction.
Agency - FCB Health
Client - Center on Addiction
Links:
Drug Free
PR Newswire
Culturelle + AZO
A collection of TV, digital and print work for i-Health brands Culturelle and AZO, spanning product launches, brand campaigns and kids’ health. Along the way, I also photographed products, helped design packaging, and captured behind-the-scenes photography across productions.
Agency - Grok
Client - i-Health, Inc.
Brand - Culturelle + Azo
Director - Marcus Nispel
Links:
iSpot "One complete pill"
iSpot "Gentle push"
iSpot "Ready for anything"
iSpot "Life doesn't pause"
Estroven
A series of short spots bringing a little humor to the not so funny realities of menopause. Simple, candid and conversational, each vignette paired a relatable symptom with a quick comedic beat before introducing Estroven.
Agency - Grok
Client - i-Health, Inc.
Brand - Estroven
Links:
iSpot "Invasion"
iSpot "Waistbands"
iSpot "Unfriended"
Häagen-Dazs
A collection of TV, digital, and social work for Häagen-Dazs, including a series of 15 second films celebrating the brand’s fruit, chocolate and caramel collections. I also photographed products and created original social content for the brand.
Agency - Goodby Silverstein & Partners
Client - Nestlé Dreyer’s Ice Cream Company
Brand - Häagen-Dazs
Links:
iSpot "Fruit Collection"
Kashi
An integrated campaign for Kashi featuring Olympic cross country skier Kikkan Randall, bringing the brand’s Eat Positive platform to life through her training, nutrition and evolution as an athlete. The campaign spanned TV and digital films, from the hero Kikkan vs. Kikkan spot to a series of stories exploring how food and nutrition fueled her journey. A few of my favorites are below.
Agency - Amazon Advertising
Client - Kellogg Company
Brand - Kashi
Links:
PR Newswire
Sports Business Journal
Keepin' It Fresh
A brand identity created for a friend’s food truck in Greenville, SC that was built from the ground up to help bring his first culinary venture to life. What started with Keepin’ It Fresh grew into a successful business and ultimately helped launch his career as a restaurateur, expanding from one food truck into multiple restaurants.
Agency - Independent
Client - The 05 Group
Brand - Keepin' It Fresh
Mint Bills
Created a TV spot for Mint Bills, Intuit’s app for tracking and paying bills in one place, about a financially immature husband whose spending habits leave his wife keeping him in check.
Agency - Rule of 3
Client - Intuit
Brand - Mint Bills
Links:
iSpot "Financially Immature"
VIAGRA
Helped modernize the VIAGRA Erection Hardness Score program, updating and redesigning the physical assessment tool, along with new content featuring Dr. Irwin Goldstein. Also designed a 15th anniversary book with a picture frame style stand built into the back cover, allowing the book to be displayed as a celebration of VIAGRA’s 15 year legacy. The stand read “Keep it up,” a playful nod to what VIAGRA does.
